menu
close
mentors
Prof. Matthew Bailes
Dr. Chris Flynn
Saurav Mishra
Contributors
Rudra Sekhri
Evie Spilias
Hendrik Combrinck
Rebecca Koehne
Ruoyao Ni
Credits
Logo designed by Rudra Sekhri.
Website designed and developed by Rudra Sekhri.
Video created by Evie Spilias, Rebecca Koehne and Rudra Sekhri.
REPORT WRITTEN BY RUDRA SEKHRI
Thank you to Hendrik Combrinck for his support in testing the website during the initial stages of deployment on the test environment. Thank you to Ruoyao, Evie, Rebecca and Hendrik for providing their reviews of the A.S.T.R.A.L. program to the website. Thank you to Dr. Chris Flynn and Prof. Matthew Bailes for supervising this project. This project is funded by A.S.T.R.A.L..
Introduction
The essential aim for this project is to create a brand for A.S.T.R.A.L., which reflects its vision and modernity. The branding also needed to reflect S.T.E.M (science, technology, engineering and mathematics), either through text or through the logo itself, while also highlighting through symbolism that this is an Australian-based organisation, primarily (but not exclusively) targeted for Australian students.
Moreover, it needed an element of astronomy, as the program does focus on astronomy, and the full name of A.S.T.R.A.L. (Astronomy, Supercomputing, Technology, Research, Analytics, Leadership) also has an element of astronomy. The definition for A.S.T.R.A.L. is also indicative of something related to the stars, and hence needs to be shown in some part of the branding. EFFECTIVE BRANDING CAN BE ACHIEVED WITH A HIGH QUALITY LOGO AND A WELL-THOUGHT-OUT WEBSITE.
